Honda Canada

The ask was to get Gen Z and younger-skewing Millennials living in suburbs and mid-sized cities to see Honda vehicles as an extension of their already unique personalities.

The counterculture movement of the late 1960s served as inspiration behind the art direction as Honda's launch in Canada coincided with the birth of the era. It serves as a nod to both the manufacturer's beginnings in the country and bohemian individualism.

My Role(s): Art Director, Graphic Designer, Mockup Artist

Team: Madison Rogers, Michael Reynes