Feature Frenzy

For the month of March, Honda asked our team at RPA to come up with four separate Instagram Stories concepts. The idea behind this one was to showcase different features that come standard across Honda models in a bracket, and to pit them against each other in a manner similar to March Madness.

IG users would choose which feature is the best for each bracket in the Quarter Finals. The remaining four would continue to go head-to-head in the Semi-Finals, and from there, the last two would then compete for the title of victor.

My Role(s): Art Director, Graphic Designer, Mockup Artist

Team: Ben Hubbard, Emily Tran, Jimbo Embry, Karina Clark, Romeo Cervas