The ask was to get Gen Z/Millennials between the ages of 25-30 who feel overexposed in a digital world to see the Polaroid brand exclusively as their own by showcasing how a Polaroid picture is a physical connection to a memory.
This is a print-exclusive campaign as the team thought it best to really drive home the analog aspect of the brand.
My Role(s): Art Director, Copywriter, Graphic Designer, Mockup Artist
Team: Michelle Miller
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