Tom's Place

Tom's Place is a leading Toronto retailer of designer menswear and accessories at discounted prices. Its word-of-mouth strategy has resulted in a loyal customer base and decades of successful business without any real need to formally advertise. 

The team realized, however, that as men in their twenties and thirties enter new phases in their careers and personal lives, they're now ready to expand their wardrobes, yet can't afford to break the bank. In other words, it was time for Tom's Place to attract a new generation of men looking to buy affordable suits.

My Role(s): Art Director, Copywriter, Graphic Designer, Mockup Artist  

Team: Frank Neufeld, Madison Rogers, Mary Joe Silva